North Shore-LIJ Ob-Gyn Spearheads American Society for Reproductive Medicine’s New Multimedia Journal
June 19, 2012
WASHINGTON, DC – Fertility and Sterility®, the flagship journal of the American Society for Reproductive Medicine (ASRM) and its publisher Elsevier, today announced the first-ever publication of a new multimedia format that integrates video and traditional print research. The new concept was developed by Steven Palter, MD, an obstetrician/gynecologist and fertility specialist at North Shore University Hospital (NSUH) in Manhasset, NY, and Syosset Hospital, who serves as the journal’s video and new media editor.
Online video and traditional print were previously two separate and unrelated worlds in scientific research. The new mechanism allows videos to be cited the same way as a written article in a traditional print medical journal and seamlessly unifies online multimedia content and print journals. Researchers can watch footage of innovations and techniques and learn previously inaccessible information in new non-written formats while still being able to find this information through traditional medical print sources.
"For the last 200 years, medical publishing remained unchanged. Our solution accommodates non-print work through fully integrated multimedia, opens up a whole new form of learning, and allows readers to become part of an ongoing interactive discussion," said Dr. Palter, the co-director of NSUH’s Minimally Invasive Gynecological Fellowship Program and co-director of Syosset Hospital’s Center of Excellence in Minimally Invasive Gynecology. "With this effort, we have bridged the gap separating the digital and traditional medical literature. This integration will lead to exciting new directions in research."
The new media initiative is unique in several ways. It allows an article to exist simultaneously online and in the traditional medical journal and it enables videos to be citable publications for all traditional journals. Fertility and Sterility embeds an open access link in the article that appears both in PubMed and the Journal's electronic tables of contents, and also in the print journal. QR codes associated with each article seamlessly bring readers from print journal to online video. Authors can create review articles, experimental techniques, anatomic overviews, case reports, and more. Videos, which are peer reviewed as part of the mainstream submission process are served open source through Google’s YouTube.
To see a full description of the project, go to: http://docinthemachine.com/medical-publishing-revolution/
The American Society for Reproductive Medicine, founded in 1944, is an organization of 8,000 physicians, researchers, nurses, technicians and other professionals dedicated to advancing knowledge and expertise in reproductive biology. Affiliated societies include the Society for Assisted Reproductive Technology, the Society for Male Reproduction and Urology, the Society for Reproductive Endocrinology and Infertility, the Society of Reproductive Surgeons, and the Society of Reproductive Biologists and Technologists.
Media Contacts:Terry Lynam, Vice President of Public Relations